Grow Your Social Following with These Proven Tactics

In 2020, there were over 3.6 billion people using social media worldwide, with that number expected to increase to nearly 4.41 billion by 2025. Building a strong social media following is crucial for businesses and personal brands alike. It can impact the decision of potential followers, as well as attract collaborations with influencers and other businesses. Additionally, a large social media following can help boost SEO and drive traffic to your website. To build a social media following, focus on building a strong brand identity, following relevant accounts, actively engaging with your followers, and posting share-worthy content.

Key Takeaways:

  • Building a strong social media following is crucial for businesses and personal brands.
  • A large social media following can attract collaborations and boost SEO.
  • Focus on building a strong brand identity to attract followers.
  • Follow relevant accounts and actively engage with your followers.
  • Post share-worthy content and create a strategic scheduling plan.

Build A Strong Brand Identity

A strong brand identity is crucial for attracting and retaining followers on social media. It goes beyond simply using a logo as your profile picture. To build a strong brand identity, you need to define your brand’s voice, color scheme, graphic designs, and overall tone.

Every post and comment should reflect your brand’s voice and personality. For example, if your brand is fun and colorful, use bright and vibrant colors in your visual content. Incorporate emojis and playful language in your captions and bio.

It’s also important to encourage user-generated content to foster engagement with your followers. Create a unique hashtag that represents your brand and encourage your audience to use it when sharing content related to your brand. By defining your brand’s voice and creating a cohesive brand identity, you’ll make your brand more recognizable and appealing to your target audience.

Create a Cohesive Brand

Building a strong brand identity involves creating a cohesive brand that people can easily recognize and connect with. Ensure that your color scheme, graphic designs, and overall tone align with your brand’s values and target audience. Consistency is key when it comes to branding, so make sure that every post and piece of content you share is in line with your brand identity.

“Your brand voice is the tone and personality you use to communicate your message. It should align with your target audience and evoke the desired emotions.”

Stand Out from the Crowd

In a crowded social media landscape, it’s essential to stand out from the competition. Develop a unique brand voice and style that sets you apart from others in your industry. Take the time to research your competitors and identify what makes them successful. Use this knowledge to differentiate your brand and offer something unique to your followers.

  1. Study your competitors’ branding strategies and identify gaps and opportunities.
  2. Create a brand style guide that outlines your brand’s visual elements, tone, and messaging.
  3. Stay consistent with your brand identity across all social media platforms.
  4. Continuously monitor and analyze your brand’s performance to make necessary adjustments and improvements.

Show Your Personality

People connect with brands that have personality. Don’t be afraid to inject your brand’s personality into your social media posts. Show authenticity, be relatable, and engage with your audience in a genuine way. Incorporate humor, storytelling, and personal anecdotes into your content to create a connection with your followers.

Strong Brand Identity Weak Brand Identity
Visual Consistency Consistent use of colors, fonts, and imagery across all platforms Inconsistent visuals with no cohesive style or theme
Tone and Messaging Clear and consistent brand voice that resonates with the target audience Mixed messaging and lack of a defined brand voice
Authenticity Authentic and genuine communication with followers Generic and impersonal communication
Brand Recognition Memorable and easily recognizable brand identity Lack of brand recognition and differentiation

Follow Relevant Accounts

Networking and following relevant accounts is a crucial step in building a strong social media following. By connecting with accounts that align with your brand and interests, you can increase your visibility and attract followers who are genuinely interested in your content.

Start by looking for accounts that inspire you or are leaders in your industry. These accounts often share valuable insights, trends, and updates that can help you stay informed and engaged with your audience. Joining groups and communities on platforms like Facebook, LinkedIn, and Reddit can also expose you to new accounts and provide opportunities to contribute to discussions.

When selecting accounts to follow, pay attention to influencers who have a positive follow-to-following ratio. This indicates that they have built an engaged audience and are more likely to follow back. Additionally, check out “Best People to Follow” lists in your industry or area of interest. These curated lists can help you discover influential brand advocates who can further amplify your reach.

Benefits of Following Relevant Accounts

  • Increased visibility and exposure to a wider audience
  • Opportunities for collaborations and partnerships
  • Access to valuable industry insights and trends
  • Building relationships with influential brand advocates
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follow relevant accounts

Platform Account Name Description Followers
Instagram @fashioninsider Curating the latest fashion trends and styles 1.2M
Twitter @techgurus Providing insights into the world of technology 500K
LinkedIn John Smith Marketing expert sharing industry knowledge 10K

Following relevant accounts is not only about increasing your follower count, but also about establishing meaningful connections. Engage with their content by liking, commenting, and sharing, and you may find that they reciprocate the support. By actively participating in the social media community and building relationships with influencers and like-minded individuals, you can attract more followers and expand your network.

Remember to stay genuine and authentic in your interactions. Building a social media following is not just about the numbers, but also about fostering meaningful connections with your audience and industry peers.

Actively Engage With Your Followers

Engagement is a crucial aspect of building a strong social media following. By actively engaging with your followers, you can foster meaningful interactions, strengthen relationships, and enhance your brand presence. Here are some strategies to help you effectively engage with your audience:

Reply to Comments and Messages

Make it a priority to respond to comments and messages from your followers. Whether it’s a simple thank you or a thoughtful reply, engaging with your audience shows that you value their feedback and opinions. By maintaining an open line of communication, you can build trust and loyalty among your followers.

Initiate Genuine Conversations

Don’t just wait for your followers to engage with you—take the initiative and start conversations on your social media platforms. Ask open-ended questions, seek feedback, and encourage your audience to share their thoughts and experiences. By actively involving your followers in discussions, you create a sense of community and make them feel heard and valued.

Create Interactive Content

One effective way to engage with your followers is by creating interactive content. This can include polls, quizzes, contests, or challenges that encourage your audience to participate and share their experiences. Interactive content not only boosts engagement but also generates valuable user-generated content that can further promote your brand.

Remember, genuine engagement goes beyond generic responses. Take the time to understand your audience and tailor your interactions accordingly. By genuinely connecting with your followers, you can foster a loyal and active community that supports your brand.

Benefits of Engaging with Followers: Tips for Effective Engagement:
  • Builds trust and loyalty
  • Enhances brand reputation
  • Fosters a sense of community
  • Generates user-generated content
  • Respond promptly to comments and messages
  • Initiate genuine conversations
  • Create interactive content
  • Show appreciation for feedback and opinions

Engaging with your followers is an ongoing process that requires consistent effort and attention. By prioritizing engagement and implementing these strategies, you can nurture a vibrant online community and continue to grow your social media following.

Post Share-Worthy Content

When it comes to building a social media following, one of the key factors is posting share-worthy content. To attract and engage followers, you need to provide them with content that they find valuable, entertaining, or informative. Here are some effective strategies to create share-worthy content:

Create Engaging Opinions

Sharing your opinions on relevant topics can spark conversations and encourage shares. Back up your opinions with evidence or data to make them more compelling. By expressing your unique viewpoint, you can differentiate yourself from others and attract followers who resonate with your perspective.

Stay on Top of Trends and News

Being aware of the latest trends and news in your industry allows you to provide timely and relevant content to your followers. Share updates, breaking news, and insights that demonstrate your expertise and keep your audience informed. This not only encourages engagement but also positions you as a go-to source of information.

Incorporate Data and Humor

Data-driven content is highly shareable as it provides valuable insights and supports your arguments. Whether it’s statistics, surveys, or case studies, incorporating data can make your content more credible and appealing to your audience. Additionally, using humor in your posts can create a positive and enjoyable experience for your followers, making them more likely to share your content with others.

Type of Share-Worthy Content Examples
Opinions “Why I believe remote work is the future”
Trends and News “The top marketing trends for 2022”
Data-driven Content “10 surprising facts about consumer behavior”
Humorous Content “The struggles of working from home in memes”

By consistently delivering share-worthy content that aligns with your brand and provides value to your audience, you can increase engagement, attract new followers, and expand your social media presence.

Create A Calendar To Schedule Strategically

Consistency is key when it comes to building a social media following. By creating a content calendar and scheduling your posts strategically, you can maintain a consistent presence and attract more followers. A social media calendar helps you plan your content in advance and ensures that you stay organized. It allows you to outline your posting frequency and allocate time for creating high-quality content.

When creating a social media calendar, consider your target audience and their online habits. Identify the best times to post based on when your followers are most active. This will increase the visibility of your content and improve engagement. Tools such as Hootsuite, Buffer, and Sprout Social can help you schedule your posts ahead of time and manage multiple social media platforms efficiently.

When planning your social media calendar, remember to diversify your content. Include a mix of educational, entertaining, and promotional posts to keep your audience engaged. Experiment with different types of content, such as images, videos, gifs, and infographics. Monitor the performance of your posts and adjust your content strategy accordingly to maximize engagement and reach.

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By strategically scheduling your social media posts, you can ensure that your brand remains consistently active and visible on social platforms. This will not only help you attract new followers but also maintain the interest and engagement of your existing audience.

Cross-Market Across Your Other Social And Marketing Platforms

When it comes to building a strong social media following, it’s important to expand your reach beyond a single platform. Cross-marketing across your other social and marketing platforms can help promote awareness and attract more followers. By linking your different accounts together, you create a cohesive online presence that encourages your audience to engage with you across multiple channels.

One effective way to cross-market is by including links to your social platforms on your website, newsletter, and other social profiles. For example, you can add social media icons to your website’s header or footer, making it easy for visitors to find and follow you on their preferred platform. In your newsletter, include buttons or hyperlinks that direct readers to your social media profiles. This not only helps your audience discover and connect with you on different platforms but also drives traffic to your social media accounts.

Another cross-marketing strategy is to promote awareness of one platform on another. For instance, if you have a large following on Twitter, you can encourage your followers to also follow your Instagram account by sharing exclusive content or promotions only available on Instagram. This creates a sense of exclusivity and incentivizes your audience to connect with you on multiple platforms to access unique offerings.

Create a Cross-Marketing Strategy

To effectively cross-market across your social and marketing platforms, it’s important to have a clear strategy in place. Here are some steps to consider:

  1. Identify your target audience: Determine who your ideal followers are and which platforms they are most likely to use.
  2. Choose the right platforms: Select the social media platforms that align with your target audience and your brand’s values.
  3. Create consistent branding: Maintain a consistent visual identity and brand voice across all your platforms to ensure recognition.
  4. Develop platform-specific content: Tailor your content to each platform’s strengths and features, while maintaining your overall brand identity.
  5. Promote cross-platform engagement: Encourage your followers on one platform to follow and engage with you on other platforms through exclusive content or promotions.
  6. Analyze and adapt: Regularly review your cross-marketing efforts and adjust your strategy based on the engagement and results you’re seeing.

By implementing a strategic cross-marketing approach, you can effectively promote awareness of your different social media platforms, expand your reach, and attract more followers. Remember to provide value and engaging content on each platform to keep your audience interested and encourage them to follow you across multiple channels.

Platform Followers Engagement Rate
Twitter 120,000 3.5%
Instagram 80,000 6.2%
Facebook 50,000 2.8%
YouTube 20,000 8.1%

Table: Comparison of social media platforms based on followers and engagement rate.


Building a strong social media following is essential for organic growth and increasing your online presence. By implementing effective strategies, you can attract and engage a loyal audience. Remember to focus on building a strong brand identity that reflects your unique voice and style.

Following relevant accounts and actively engaging with your followers will help you establish meaningful connections and foster lasting relationships. Consistently posting share-worthy content that resonates with your audience is key to attracting followers and encouraging them to share your posts with their own networks.

Strategic scheduling and cross-marketing across different social platforms will expand your reach and increase awareness of your brand. Utilize analytical data to understand what content performs well and adjust your strategy accordingly.

With dedication and patience, you can effectively build a social media following that supports your overall goals and objectives. Embrace these strategies, stay true to your brand, and consistently provide value to your audience to achieve long-term success.


How long does it take to build a social media following?

Building a social media following takes time and effort. It’s not an overnight process, and the timeline can vary depending on various factors such as your niche, content quality, and engagement levels. Consistency and persistence are key.

Can I build a social media following without posting frequently?

Posting frequency is important for staying relevant and engaging your audience. However, it’s more important to focus on posting high-quality, share-worthy content that resonates with your followers. Find a balance between staying active and not overwhelming your audience.

Is it necessary to be active on multiple social media platforms?

While it’s not necessary to be active on every platform, diversifying your social media presence can help you reach a wider audience and attract more followers. Choose platforms that align with your target audience and focus on building a strong presence there.

How can I measure the success of my social media efforts?

There are various metrics you can track to measure the success of your social media efforts, such as follower growth, engagement rate, reach, and website traffic driven from social media. Use analytics tools provided by each platform to monitor these metrics and make data-driven decisions.

Should I buy followers to increase my social media following?

Buying followers is not recommended, as it can harm your reputation and engagement rates. It’s better to focus on organic growth by providing value to your audience, engaging with them, and building genuine connections.

How do I deal with negative comments or criticism on social media?

It’s important to handle negative comments or criticism professionally and gracefully. Respond to them promptly, address any legitimate concerns, and take the conversation offline if necessary. Don’t engage in arguments or respond defensively, as it can escalate the situation.

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Hi, I'm Joseph, the creator of Big Art Mob! I'm obsessed with exploring how art and social media can not just coexist, but harmonize. I bring you insights that blend creativity with the digital world, aiming to inspire both artists and social media lovers. Let's create something amazing together!

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